Dana Dobson is an award-winning public relations consultant, trainer, author, and speaker who helps nonprofit organizations that struggle with publicity and self-promotion step confidently into the media spotlight and invoke the desire behaviors of their target audiences. A former reporter and active journalist, she has learned over the years that strong media relations skills combined with strategic content strategy have power over peoples’ perceptions, buying decisions and imagination. Dana’s book “How to Reach Millions with Artful PR: What They Don’t Teach You in Marketing School” explains how to build brand loyalty and attract the attention and support of larger audiences in this complex digital age.
She has held executive positions in agencies and corporations as a corporate communications and PR executive at such companies as Intel, Motorola, PetSmart, and hundreds more. Currently the CEO of Dana Dobson Public Relations, Dana excels at establishing meaningful relationship on behalf of her clients with the media and key stakeholders. She hosts the “Media Pro Spotlight” podcast, featuring interviews with top journalists who share the ins and outs of consistent, positive media coverage.